Apple products may get cheaper but not by a huge margin
With the government having relaxed rules of sourcing 30% of components locally, Apple’s online sales could mean cheaper products. Don’t expect a drastic fall in prices but some reduction could very well be on cards
Having an online presence means Apple could give more deals and offers to customers
Currently, Apple sells through distribution partners and the likes of Amazon and Flipkart. Its own store means special back-to-school deals and other offers could reach Indian customers as well
Trade-in of older models in exchange of new devices could be easy
In international markets, Apple offers a trade-in facility through its online stores, something that has been missing in India. However, with an online store that could change and users could get better value on iPhones, iPads and more.
Refurbished models of iPhones and iPads could also be easily available to customers
Another benefit of an online store is getting hands on refurbished models of iPhones — a market that Apple could tap in as the demand could be high for them due to high prices of new products.
Apple has ramped up assembly of iPhones in India
Online sales coupled with the assembly of iPhones like iPhone SE, iPhone 11 and iPhone XR, users could get their hands on devices much more easily.