“Worldwide consumer spending in mobile apps reached $29.3 billion and their installs climbed to 36.5 billion across Apple’s App Store and Google Play in the third quarter,” as per Sensor Tower.
The report further revealed that first-time app installs last quarter grew 23.3 percent year-on year to 36.5 billion. Google remained ahead in terms of first-time app installs with 28.3 billion on Play Store where as 8.2 billion of those came from Apple’s App Store.
Sensor Tower also gave an insight into what can be expected in the fourth quarter. iOS 14, as per Sensor Tower, could be a factor in the fourth quarter. “As we enter the fourth quarter, new trends will undoubtedly emerge, as will new standout apps, some driven by platform innovations such as home screen customisations on iOS.”







